A cohort-based program that is focused on exponential growth for startups that already have product-market fit.
The use of personal resources and revenue made by the startup to increase the company’s potential for success.
The amount of money being spent in a business each month in excess of the revenue being made.
Business to Business. The primary focus of the startup is to sell or provide services to another business.
Business to Customer. The primary focus of the startup is to sell or provide services directly to customers.
Assets, typically monetary, that are available for immediate use.
The percentage of customers that leave a company or no longer subscribe to their services. Churn rate can be calculated per month and per annum. Churn can be calculated in two ways:
- Subscription Churn: # of Cancellations/ # of Active Accounts
- Non-subscription Churn: # of Churned Customers/ (# of Active Customers + # of Churned Customers)
A formal investigation by potential investors into the details of a startup to ensure that the investment is sound.
A business model designed to convert free users to paying users. An example of this is Duolingo.
A space designed to solve frequently encountered problems experienced by entrepreneurs. Mentorship and resources are provided to increase the likelihood of success.
Intellectual Property. A creation to which the creator is entitled to protect their work through copyright, trademark, patents, or industrial design.
Monthly Recurring Revenue. The amount of revenue made on a monthly basis, usually attributed to subscription-based businesses.
Minimum Viable Product. A product with the minimum amount of features required to release to customers and beta testers in order to inform the addition of future features.
When a startup changes direction to create a better fit with customers, market, and growth potential.
Return on Investment. The amount received back from an investment.
How much time you have before your startup runs out of money with current resources.
Software as a Service. Typically run with a subscription model, SaaS companies make their revenue by selling access to software on a monthly basis. An example of this is Quickbooks.
The ability of a startup to grow quickly without a drastic increase in the number of resources it needs to do so. Software-based companies are typically more scalable than brick-and-mortar businesses.
A business in the early stages of its life that has the potential for exponential growth.
Venture Capitalist. An individual that works on behalf of an investment firm to invest in companies that meet a specific set of criteria, usually based on market or sector. VCs look for companies that have the potential for a high ROI.